Company-level diagnosis · from $4,900
Find where deals start going wrong before you rebuild the CRM, replace people or pour more money into lead generation.
For founder-led B2B companies that already have leads, a sales team and a CRM, but still cannot explain why the number misses.
What gets inspected
Evidence, rules and real deals.
CRM and pipeline evidence
Selected live and lost deals
Stage rules and ownership
Lead-source quality
Buyer actions and commitment
Handoffs and forecast
Founder-only decision logic
Proposals, emails or call notes where available
Output
Know which 3–5 things are actually causing the problem.
The audit produces an executive finding set, Failure Chain Map, evidence behind each finding, decisions to stop or defer, operating-rule changes and a 30/60-day correction plan.
Price: from $4,900.
Quote increases for multi-team, multi-market or data-heavy scope. Target timebox is 10 business days from complete data access.